So I just came back from an event that TCU hosted on the subject of online social media marketing. It got me really excited about the business model of corner6labs because it is becoming more and more evident that the needs centered around clearing up this social media marketing debacle, are getting larger by the day (or BTD..as I like to say…that was just stupid). Anyway, I am finding that more and more companies are using and abusing the primary intent of the online social movement (like we did when we first started corner6labs) and is looking for help to decipher all the crap they keep hearing on how to leverage the platform to their advantage. Shame on anyone for missing it, but in the interest of my daily good deed, here is sorta how it went down.
There were speakers from several powerhouse companies such as Mike Volpe from Hubspot (one of my favorites by the way), Wade Burgess from LinkedIn, Erik Johnson from Saber Holding’s Cubeless Networks, and Will Pinnell from Handango. The field was rounded off by highly respected social media marketing gurus such as Laura Fitton who is the author of “Twitter For Dummies” and Paul Dunay, Author of “Facebook Marketing for Dummies”.
The speakers gave general advice on how to approach social media as a company, except for the LinkedIn guy, who was mainly raging about how awesome LinkedIn was (I guess I can’t blame him, it – is – awesome). There was also a panel discussion where the speakers got to answer questions from he audience.
So what?… well, I highly recommend you look one of these conferences up and check it out ASAP, because if you are just entering the social media marketing scene, then you will attain great insight young grasshopper. Or, if you want to hear us wax poetic on our knowledge around the transformation of corporate social media involvement, and why it’s relevant and important? then drop us a line.
Now let’s have a discussion shall we?…Shoot me an email, or just drop a comment on how do you see social media transforming the landscape of product and service consumption, now, and in the future?
Filed under: Rants & Raves
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